About

Based in Hawaii on Oahu’s North Shore, the idea for the Rad Dad baby Board was born during a family surf trip to New Zealand. Motivated by creating more than just a product, we launched the Dad Powered brand with the ultimate goal to make 1,000,000 dads and kids smile with The Rad Dad Baby Board!

Techy gadgets and toys are all super awesome, but adventuring outside with your son or daughter is one of the most amazing gifts ever. We are inspired to cultivate a community-driven less by stuff and more by experiences that help craft character.

We’re a little old school and believe in raising our kids with a bit of grit.  In our book, a scraped knee is a badge of honor and dirty hands are a sign of an epic adventure!